The European Commission gives more and more importance to the impact of cultural tourism
on the urban environment. This issue is at the origin of a project like PICTURE which can propose solutions
and good practices in this field.
The European Institute of Cultural Routes is part of PICTURE project and proposes its experience and
contacts in the cultural tourism field, an experience based on the programme of the Council of Europe
launched in 1987).
PICTURE project is an FP6 project of the European Commission.
PICTURE aims to develop a strategic urban governance framework for the sustainable management
of cultural tourism within small and medium-sized European cities. This framework will help to establish,
evaluate and benchmark integrated tourism policies at the local level with a view to maximising the benefits
of tourism upon the conservation and enhancement of built heritage diversity and urban quality of life.
To accomplish the above goal, the following scientific objectives will be pursued:
- Evaluate the dynamics of the effects of tourism, at large, upon the social, environmental and economic
wealth of European small and medium-sized cities, considering the built heritage diversity and urban quality
of life characterising such environments;
- dentify and benchmark innovative urban governance strategies for sustainable development of cultural
tourism within small and medium-sized cities;
- Provide local governments and decision makers with tools to facilitate the assessment of the impact of
tourism in a locality, with particular regard to built heritage issues and relevant quality of life parameters,
in order to improve their strategies, plans, and policies;
- 4.Capitalise and disseminate existing knowledge and good practices of sustainable cultural tourism in
Europe, focussing upon the effects of the sector upon the conservation and enhancement of built heritage
diversity and urban quality of life.
Small cities, of 10.000 to 50.000 inhabitants, and medium-sized cities, of 50.000 to 250.000 inhabitants,
accommodate more than 60% of the European population. The first objective of the project is to expand existing
knowledge about the dynamic effects of tourism within such cities with regard to the conservation and enhancement
of built heritage diversity and quality of life. Built heritage in this proposal refers to the complex network
of monuments, open spaces and accompanying buildings that confer unique identity upon a given city. The primary
goal is to identify key indicators to capture the diversity of this built heritage, as well as economic
development and quality of life, in small and medium-sized cities. This objective deals with tourism in the
widest sense, because there is an obvious difficulty in separating different categories of tourism, even
though the research will aim to deal with cultural tourism data as available.
- L’UNIVERSITE DE LIEGE (LEMA)
- FORSCHUNGSZENTRUM KARLSRUHE GMBH
- USTAV TEORETICKE A APLIKOVANE MECHANIKY, AKADEMIE VED CESKE REPUBLIKY
- QUEEN'S UNIVERSITY OF BELFAST
- UNIVERSIDAD AUTONOMA DE MADRID
- FONDAZIONE ENI ENRICO MATTEI
- INSTITUT EUROPEEN DES ITINERAIRES CULTURELS
- CONSEIL D'ARCHITECTURE D'URBANISME ET D'ENVIRONNEMENT DE L'OISE
- HISTORIC BUILDINGS AND MONUMENTS COMMISSION FOR ENGLAND
- C.O.C. CONSEIL
Even though urban tourism is one of the earliest forms of tourism in Europe, it was not considered a major
source of income until the beginning of the 1990’s, with the exception of capital cities, such as Paris
and London, and some exceptional cases, like Bruges or Venice. Since then, interest in tourism has spread
rapidly throughout many small and medium European cities, which, previously have not considered themselves
as tourist destinations : Dundee and Aix-en-Provence, are examples of small and medium-sized cities that
have recently decided to promote tourism even though it has not been part of their tradition.
other web sites