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The Cultural Co-operation Council elected the
theme of the Vikings in 1992, paralleling the 22nd art
exhibition of the Council of Europe presented in Paris, Berlin and
Copenhagen.
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The initial census of fifty sites enabled the
constitution of a route that gathers museums, archaeological
vestiges and interpretation centres. Since 1998 the Institute has
prepared the widening of the topic by including historical episodes
concerning the Norman's in France and Italy.
goals and objectives
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Oseberg chariot, detail, around 800-850 a.c..
Art Exhibition of the Council of Europe. The Vikings
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This route was first constituted by way of a
census in Western Europe gathering the chosen sites under the logo
"Viking Highlights". The topic then formed mainly the subject of
actions in the field of research exchanges, which led to the
constitution of a network and database accessible through the
Internet under the term: "Viking Heritage". It was supplemented by
the implementation of tourist programs by the Baltic Sea Tourism
Commission under the title "Via Viking".
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development
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Its extension to Eastern Europe was considered
after the international seminar on the cultural routes held in
Polotsk, Belarus in September 1995. A network was formed starting
from the meeting of a working group in 1992.
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It was constituted as an association with a
primarily scientific vocation in 1995, since then directed by Dan
Carlsson. The objectives of the network relate to the development
of the project of the Council of Europe, the reinforcement of
co-operation with schools and universities to improve comprehension
of the history of the Vikings, the collection and dissemination of
information. The public network produces a regular newsletter
("Viking Heritage"), organises seminars and conferences. In 1996 it
published a booklet entitled "Follow the Vikings", supplemented in
2002 with "Destination Viking. Western Viking Route". A programme
of archaeological excavations in the bay of Frojel - Gotland
accommodates young people during a summer school. The Baltic Sea
Tourism Commission recently launched a commercial operation
involving the creation of a Viking Card for joint visits to sites
and museums.
widening
After the Institute published the Proceedings of
the Gdansk Seminar, held in 1997 on the topic "Heritage and
tourism", a mission was organised in 1998 with the Baltic Sea
Tourism Commission. It led to thinking about the relationships of
the Vikings with the Norman's heritage, which was continued by the
Institute in 1999 within the framework of the campaign "Europe, a
common Heritage". It involved the Museum of Normandy of Caen in
France and the Association "Euro Mediterraneo Culture Dei Mari" in
Italy. A scientific meeting, accompanied by an exhibition was held
between December 9 - 11, 1999 in Capua, Italy and three catalogues
were published on this occasion: "I Vichingi, La Normandia, I
Normanni in Italia". It is by following this initiative that the
Council of Europe accepted the new formulation of the theme.

current relevance of the theme
Within the framework of the broad theme of
European People, the Vikings hold a central place, insofar as,
having traversed most of Europe, the traces of this civilisation
remain significant. It concerns, together with the topic of the
Hanseatic cities, a subject connected to the very identity of the
countries bordering the Baltic and, at the same time, a strong
historical bond, making it possible to engage profitable cultural
co-operation among countries that have been separated for a long
time. Scandinavian tourism remains still too much confined to
Anglo-Saxon and German customers, already familiar with this
culture. This paradox of cultural containment and tourist
confidentiality rests mainly on the cleavage between the West and
the East, from which this part of Europe had suffered for forty
years.
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Moreover, the development of European tourism was
mainly privileging the sunny destinations of the Mediterranean
cradle. The implementation of complementary projects around the
Baltic Sea involving the topic of the Vikings, the Hanseatic
Cities, the Northern Lights, and that of Amber, as well as tourist
collaboration, starting from the joint topic of the Vikings and the
Norman's, between the North and the South of Europe should all
constitute elements likely to confirm the tourist dynamics of the
Baltic operators.
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